You will be surprised to find out how much money some of the most outstanding brands in the world have invested for their logo design or rebranding throughout the years #1 BP logo cost $211,000,000 The BP logo was surprisingly redesigned by Landor Associates back in 08, well in my opinion the branding of BP was quite difficultEstimated Cost The cost of the "Helios logo design" and its rollout was rumoured to be $211,000,000 The company spends up to $125 million annually on improving their brand and marketing They'll also need to inject a lot of cash into the cleanup operation of Deepwater HorizonAnother very simple BP monogram concept for a high end real estate company logo project that was killed, died, withered, demolished, dead and gone
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Graphic design studio Bunch worked with Trika to develop a new brand identity This included logotype, business cards , notebooks, tote bag and website Bunch's work frames some lovely project photography and distils down modern contemporary interior and furniture design into a simple and functional graphic expression, elevated by material detailAnother very simple BP monogram concept for a high end real estate company logo project that was killed, died, withered, demolished, dead and goneDESIGN ELEMENTS, HISTORY AND EVOLUTION OF BP LOGO Shape and Colors of the BP Logo The original logo of BP is often termed as the "classic shield" logo Created by the noted industrial designer Raymond Loewy, it was unveiled in 1979 The logo was slightly modified in 19 as a lighter shade was added to give it a "greener" appearance
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